frey is the latest concept in wedding accessories brand made for smart modern brides. Taking advantage of digitalized system, lean business operation, and the economic of scale—we are able to provide affordable-yet-premium products.

Similar to the concept of nowadays extremely popular and successful low cost carrier airlines where you only pay for what you need (no baggage, in-flight meals and entertainment, check-in concierge service, etc), we reduce the frills that are often bloating the product price—such as offline store, lavish marketing, and intense customer service, so we can focus only on production, meaning 100% of the budget goes into the quality of the product itself.

Unlike most online shops that sell imported generic accessories, we have our in-house production team and our designs are exclusive and luxurious. We have an exclusive contract with one of Indonesia’s top jewelry and accessories designers that do special, exclusive designs for our products. We also implement crowdsourcing designs, which mean we take inspiration from the popular and in-demand designs, giving you the most current trend in wedding accessories.

Customers are encouraged to book online for rent.

Our primary focus is in rental, but you are welcomed to contact us if you want to purchase our products in bulk. We currently do not accept retail custom order. Custom order is only for wholesale.

• Best Value for Money
  By using a combination of production techniques and good business practices, we are able to offer a very affordable price tag for the premium product quality.
• Emphasis on Quality
  We never compromise on the quality of materials and craftsmanships. We use high quality materials, handmade with precise details. All products go through rigorous QC process to make sure it is fit for your most special occasions.
• Exclusive Design
  We have a renowned jewelry and accessories designer on our team and we constantly innovate and follow the latest trends so we can always continue to create unique, exclusive, in-demand designs.
• Seamless Booking System & Professional Service
  Our team consists of people with solid backgrounds in wedding industry with many years of experiences and business experts with extensive knowledge of digitalized system. This results in a fluid user experience with seamless booking flow that is suitable for modern smart brides, paired with excellent service from our wedding professionals when you do need one.
• Trustworthy
  Choosing a wedding vendor is like buying insurance. While everyone can promise great things, only a few actually deliver. And when it’s the biggest day of your life, why risk it?
  We understand how important a wedding is, that’s why we really take it seriously:
  • We guarantee you will never receive dirty/ broken products or missing stones.
  • We have an automated booking system so there will be no oopsie moments such as forgetting to input a booking, skipping a shipment or canceling last minute due to accidental double-bookings.
  • We have multiple back up plans in case the items returned from previous bookings are late, damaged, or less than perfect, so you never need to worry.